Candidate outreach is an art and a science.
There are techniques you can use that will immediately improve the response rate, but the way you phrase things and the content of your emails will also increase how many candidates are ultimately interested in the opportunity you are presenting them with.
Here are 5 ways to increase your response rate:
1. Address the candidate by name in the subject title. People are more likely to open a message when it addresses them directly.
2. Add a personal touch. Mention the company where they currently or most recently worked at.
3. Use bullet points to convey more information without being overwhelming.
4. Link to the company website, job description, and recruiting/marketing video. Links are an easy way to give the candidate access to more information to legitimize the opportunity.
5. Follow up, follow up, follow up. Did you know that your response rate can increase by 10% each time you follow up.
The key thing to remember with sourcing is that it takes time. There's no getting around that. It takes multiple iterations of boolean searches to find the one that works. It takes time to go through thousands of profiles to find the 50-100 that you actually want to reach out to.
So if you need to augment your sourcing efforts, consider utilizing a professional recruiter that specializes in candidate outreach. ZenHiring is happy to help you increase your top of funnel for any positions you're finding it difficult to source for.
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